Schmaltz, a new breakfast-and-lunch café in South Philly, has quickly become a local favorite, attracting long lines of eager customers. The brainchild of Jeremy Asch and Abby Armstrong, Schmaltz offers a unique take on breakfast sandwiches, blending Ashkenazi and Eastern European flavors with a modern twist. The signature sandwich, featuring a potato pancake (latke) on an egg-and-cheese base, has become an instant hit, with customers lining up for a taste. But what makes Schmaltz truly fascinating is its commitment to authenticity and community. In my opinion, the founders' personal journey and values are what set this place apart. Asch, who grew up in Bryn Mawr and attended Episcopal Academy, initially had no plans to open a restaurant. However, after leaving a career in clinical research at Penn Medicine, he found his calling in the kitchen. This personal transformation is what makes the Schmaltz story so compelling. From my perspective, the founders' decision to focus on a tight menu, excluding bagels, is a bold move. They understand that a restaurant's identity should not be defined by a single item, and this approach allows them to showcase their culinary expertise more effectively. The Schmaltz menu, while small, is a celebration of Ashkenazi and Eastern European cuisine. The blintzes, made from Asch's recipe, are filled with lightly sweetened farmer's cheese and served with Chertock's homemade jam. This attention to detail and respect for tradition is what makes the food at Schmaltz so special. What many people don't realize is that Schmaltz is not just a Jewish restaurant; it's a celebration of cultural heritage and community. The founders' decision to use the term 'Schmaltz' as the name is a statement in itself, and they are proud to embrace their Jewish roots. However, they are also mindful of the potential challenges that come with openly identifying as Jewish. In my view, this is a testament to their courage and commitment to authenticity. The founders' personal connection to the neighborhood is another fascinating aspect of Schmaltz. They bought the building with the idea of investing in the community where they live, and this is evident in their approach to the restaurant. The wide-open room, with an espresso station and order counter, creates a welcoming atmosphere, and the small merchandise counter adds a touch of charm. The building's history as a DIY music venue, art gallery, and coffee shop is also reflected in the modern-day Schmaltz, which has become a hub for the local community. In conclusion, Schmaltz is more than just a breakfast-and-lunch café; it's a celebration of cultural heritage, community, and personal transformation. The founders' commitment to authenticity and their passion for food make Schmaltz a must-visit destination for anyone looking for a unique dining experience. From my perspective, this is a restaurant that truly understands the power of food to bring people together and create lasting memories.
